Launch Calculated Performance in
Franchise with us
Own a Calculated Performance Centre
Founded in 2020 by identical twin brothers Adam and Jack Dunkerley, Calculated Performance was created to raise the standard of private football coaching. We saw clear areas for improvement in the existing coaching landscape and set out to build a more comprehensive and supportive environment for players of all ages and abilities.
Owning a Calculated Performance Centre allows you to operate a proven private football coaching model in your community. Built over six years and refined across multiple locations, our framework combines a strong membership offering, structured technical curriculum, and operational systems designed for scale.
Each centre follows a defined operational standard, ensuring a consistent member experience while allowing franchisees to grow a profitable and reputable coaching business in their local community.
View current listings
Why Franchise With Us?
01
Leading Support & Systems
Operate with the best systems and central support in the private coaching industry. We handle sales and marketing centrally, reducing admin and allowing you to focus on growing your centre and developing players.
Discover FMS02
Work-Life Balance
Build a business that supports a balanced lifestyle. Our model provides the structure and tools required to run a successful centre without sacrificing your time outside work.
03
Pay-As-You-Grow Model
We don’t believe in heavy, upfront royalty pressure. Our pay-as-you-grow structure ensures you begin paying as your centre scales, not before. This lowers risk and increases sustainability in the early stages of growth.
04
High Income Potential
Private football coaching is one of the fastest-growing segments in youth sport, with strong demand from parents seeking a professional service. Our membership model offers recurring revenue and high earning potential.
Current Territory Listings
We are now awarding exclusive territories to franchise partners across selected UK regions. Territories are released in phases to support a wider UK franchise network growth plan and ensure each region is positioned for long-term success.
The following territories are currently open. Additional territories are released in phases to support sustainable franchise network growth, so we encourage applicants to register interest even if their preferred region isn’t yet listed.
Routes To Market
01
New Franchise
Launch a brand-new Calculated Performance Centre in an exclusive territory. We help you secure your pitch agreement, recruit your coaching team and build your business from the ground up using our proven operating model.
02
Existing Business Rebrand
Transition your existing coaching business into a Calculated Performance Centre. Gain access to our brand, membership model, curriculum, systems and marketing infrastructure to accelerate your growth while strengthening your market position.
03
Franchise Resale
From time to time, established Calculated Performance Centres become available for resale. These opportunities offer immediate membership income, existing infrastructure and a faster route to ownership. Register your interest to be notified of upcoming resales.
What's next for you?
Step 1
Submit an enquiry and you’ll receive our short screening questionnaire to help us understand your background, goals, and preferred territory.
Step 2
Attend a virtual discovery call to learn more about the franchise model, economics, and support structure.
Step 3
Visit a Calculated Performance centre for your practical interview and to experience the business in operation.
Step 4
If both sides wish to move forward, you will progress to franchise approval, legal documentation, and onboarding.
Take The Next Step
Please fill out our franchise enquiry form to speak to a member of our team.
