Outdoor sports field with green grass and autumn trees, next to a large white sports dome building with a gravel path.

The Member's Hub is where you can manage your membership, redeem guest passes, book reward partners, and train at home through our Home Study Programme – all in one place.

Dashboard with six sections: Session Planner, Resources, IDP Reports, Leaderboard, Absence Request, and Admin, each with related soccer training images.

The Coaching Hub is our internal platform designed to support and align our coaching team on how sessions are planned, delivered, and progressed.⁠

Launch Calculated Performance in

Birmingham

Leeds

Stoke

Preston

Newcastle

Bristol

Coventry

Birmingham

Leeds

Stoke

Preston

Newcastle

Bristol

Coventry

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Own a Calculated Performance Centre

Founded in 2020 by identical twin brothers Adam and Jack Dunkerley, Calculated Performance was created to raise the standard of private football coaching. We saw clear areas for improvement in the existing coaching landscape and set out to build a more comprehensive and supportive environment for players of all ages and abilities.

Owning a Calculated Performance Centre allows you to operate a proven private football coaching model in your community. Built over six years and refined across multiple locations, our framework combines a strong membership offering, structured technical curriculum, and operational systems designed for scale.
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Each centre follows a defined operational standard, ensuring a consistent member experience while allowing franchisees to grow a profitable and reputable coaching business in their local community.

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Why Franchise With Us?

Leading Support & Systems

Operate with the best systems and central support in the private coaching industry. We handle sales and marketing centrally, reducing admin and allowing you to focus on growing your centre and developing players.

Work-Life Balance

Build a business that supports a balanced lifestyle. Our model provides the structure and tools required to run a successful centre without sacrificing your time outside work.

Pay-As-You-Grow Model

We don’t believe in heavy, upfront royalty pressure. Our pay-as-you-grow structure ensures you begin paying as your centre scales, not before. This lowers risk and increases sustainability in the early stages of growth.

High Income Potential

Private football coaching is one of the fastest-growing segments in youth sport, with strong demand from parents seeking a professional service. Our membership model offers recurring revenue and high earning potential.

Current Territory Listings

We are now awarding exclusive territories to franchise partners across selected UK regions. Territories are released in phases to support a wider UK franchise network growth plan and ensure each region is positioned for long-term success.

The following territories are currently open. Additional territories are released in phases to support sustainable franchise network growth, so we encourage applicants to register interest even if their preferred region isn’t yet listed.

Franchise Territories Available

Est. Franchise Fee

Rochdale

from £5,000 + VAT

Saddleworth

from £7,500 + VAT

Stoke

from £7,500 + VAT

Leeds

from £10,000 + VAT

Preston

from £7,500 + VAT

Routes To Market

Two young men playing soccer, one dribbling the ball and the other defending on a grassy field.

New Franchise

Launch a brand-new Calculated Performance Centre in an exclusive territory. We help you secure your pitch agreement, recruit your coaching team and build your business from the ground up using our proven operating model.

A coach demonstrating how to do the exercise properly

Existing Business Rebrand

Transition your existing coaching business into a Calculated Performance Centre. Gain access to our brand, membership model, curriculum, systems and marketing infrastructure to accelerate your growth while strengthening your market position.

Franchise Resale

From time to time, established Calculated Performance Centres become available for resale. These opportunities offer immediate membership income, existing infrastructure and a faster route to ownership. Register your interest to be notified of upcoming resales.

Group of athletes in black sportswear performing agility drills in a line on an outdoor field.

What's next for you?

1) Submit an enquiry and you’ll receive our short screening questionnaire to help us understand your background, goals, and preferred territory.

2) Attend a virtual discovery call to learn more about the franchise model, economics, and support structure.

3) Visit a Calculated Performance centre for your practical interview and to experience the business in operation.

4) If both sides wish to move forward, you will progress to franchise approval, legal documentation, and onboarding.

Enquire now

Take The Next Step

Please fill out our franchise enquiry form to speak to a member of our team.

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