Founded in 2020 by identical twin brothers Adam and Jack Dunkerley, Calculated Performance was created to raise the standard of private football coaching. We saw clear areas for improvement in the existing coaching landscape and set out to build a more comprehensive and supportive environment for players of all ages and abilities.

Calculated Performance's mission is clear: to develop confident, technically & physically excellent players. We are growing a large community of like-minded families, players and coaches, who all share the same passion of self developing. While aiming to create an environment where players feel supported, challenged and guided, regardless of their starting point.
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Every player’s journey is different. For some, Calculated Performance is the first step into grassroots football; for others, it’s preparation for academy football or the pursuit of a professional contract. What matters is that each player has a pathway that recognises their ambition and supports them professionally along the way.

Today, we operate multiple Centres across the North West and are expanding to communities across the UK. Each Centre meets a set of standards that ensures a consistent experience for our members, while still reflecting the personality of the local community. Our programmes are delivered by qualified coaches, in premium facilities, and with a level of care and attention that treats development as a long-term process rather than a quick fix.

We are thankful to the families who allow us to play a part in their players journey. That trust and commitment is something we regard with real responsibility, and never take for granted.